Edmund Hillary, along with his climbing partner Tenzing Norgay, became the first to climb the world's highest mountain. Their ascent of Everest on 29 May, 1953 was one of the greatest achievements of the 20th century.

Edmund Hillary is a global premium lifestyle clothing label – inspired by Edmund Hillary and his climb on the 1953 Mt Everest Expedition. Like the 1953 expedition, the Edmund Hillary Collection is a collaboration between New Zealand, Great Britain and Nepal.

We have been inspired working with the Edmund Hillary team & family on brand strategy, design communications, digital & social media, global marketing & PR initiatives, concepting & art directing the new womenswear range launched in 2019, along with creating comprehensive brand guidelines detailing the expression of the Edmund Hillary brand.

“It’s not the mountain we conquer but ourselves”
Sir Edmund Hillary

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Photographer: Julian Apse
Heritage photographs: The Hillary Family archive
PR: The PR Department
Brand & Clothing Design: Goose London