CRAFT

CRAFT is a graphic design and creative consultancy based in Queenstown, New Zealand.

When strategic thinking meets creative insight, memorable and lasting brand experiences are created. Good design thinking not only adds value to business, but enriches the environments we live in. CRAFT brings this thought process to life through informed and intuitive ideas and well crafted, enduring design communications that connect with their market spaces.

CRAFT works with brands all over New Zealand, across a wide range of industry’s and sectors from start-up businesses to listed companies, government and not-for-profit organisations. A small and independent practice, CRAFT collaborates with other creative specialists including artists, illustrators, photographers, copywriters, digital and online experts.

Whether you are near or far, big or small, established or yet to be imagined...we welcome your enquiry.

NIKKI APSE (DINZ)

Nikki is the founder and creative director of CRAFT. Following a Bachelor of Arts (Design) and Bachelor of Commerce (Marketing) at the University of Otago her professional career has spanned nearly two decades designing, developing and nurturing brands for a diverse range of companies from start-ups to government and listed companies. Nikki blends strategic thinking with creative insight and a detailed design aesthetic. Her belief that design should not only be unique and beautifully crafted but must engage, inspire and create lasting connections has helped create success and longevity for the many businesses she has worked with.

Nikki is a Member of The Designers Institute of
New Zealand (DINZ).